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Brian Tracy’s Eat That Frog! is a compact, motivational guide to time management, prioritization, and productivity. The somewhat provocative title comes from a bon mot by Mark Twain: If you eat a live frog first thing in the morning, nothing worse can happen to you for the rest of the day. Applied to the workplace, this means: Start the day with your most important, often most unpleasant task – the “frog.”
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The book is divided into 21 practical chapters that revolve around key principles:
- Clarity about goals
Productivity begins with the question: What do I actually want? Tracy recommends writing down goals, making them measurable, and reviewing them regularly. - Setting priorities
Not everything is equally important. Using the 80/20 rule and the ABCDE method, Tracy shows how to separate the important from the unimportant and focus on what brings the greatest results. - The “frogs” first
Those who complete their most difficult and valuable tasks right at the beginning gain energy, motivation, and a real head start. This avoids procrastination. - Planning and preparation
Every moment invested in planning saves hours later. A clearly structured daily plan with the three most important tasks is Tracy’s recipe for success. - Focus and discipline
Multitasking is a myth – instead, Tracy recommends working consistently in blocks, avoiding interruptions, and consciously taking time to concentrate. - Continuous improvement
For Tracy, learning, continuing education, and developing new skills are part of self-discipline. This not only increases productivity, but also personal satisfaction.
Conclusion
Eat That Frog! is not a complicated time management system, but a simple, clear, and pragmatic guide. The 21 methods can be implemented immediately and combined individually. Tracy’s language is motivating, sometimes almost like a coaching conversation.
Those who read the book not only receive tools to combat procrastination, but also an invitation to tackle the most important tasks in life with clarity and courage—now, not later.
If you would like to read the book yourself, you can find it here:
👉 Buy the Kindle version on Amazon (Affiliate-Link)
👉 Try Kindle Unlimited free for 30 days (Affiliate-Link)
👉 Buy the paperback on Amazon (Affiliate-Link)
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👉 Try Amazon Prime Student for free (Affiliate-Link)
👉 Buy the Audible audiobook on Amazon (Affiliate-Link)
👉 Sign up for an Audible trial subscription on Amazon (Affiliate-Link)